Repurposing Your Branding Photos: Get the Most Out of Your Shoot

Let’s talk about branding photos here

Repurposing branding photos is a powerful way for clients to get the most out of their investment. And create a cohesive, versatile brand presence across platforms. Here’s how my clients can strategically use their branding images to strengthen their brand and maximize their reach.

Website Hero Images and About Pages

Hero Banners: Use a strong, high-quality image as the hero shot on the homepage. This sets the tone for the brand, creates an immediate connection with visitors, and can even include text overlays for key messaging.

About Page: Personal branding images work wonders here, giving visitors a face to connect with, helping them feel more at ease and connected to the brand.

Service Pages: Specific images that reflect each service or product line can visually segment offerings and make the content more engaging.

Repurposing your branding photos

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Social Media Content and Profile Images

Profile and Cover Photos: Use a signature branding photo for your profile image across platforms to maintain brand consistency and recognition. The cover photo, especially on platforms like Facebook or LinkedIn, can be a great place for a more descriptive branding image.

Content Themes: Use a mix of your branding photos to create cohesive social media themes, such as:

• Introduction Posts: Re-introduce yourself or your team using a compelling portrait.
• Behind-the-Scenes: Showcase the brand’s personality and story through images of you at work or in your element.
• Product or Service Highlights: Share images that reflect your offerings in action, giving followers a glimpse of the experience.

Storytelling: Rotate between images to tell your story—clients love seeing relatable, real-life glimpses that photos can offer.

Email Marketing

Newsletter Headers and Footers: Add a banner or header photo to your newsletters that reflects your brand, making emails instantly recognizable to subscribers.

Personalized Touch: Use your branding images within the body of your email. Especially for welcome emails or about-me sections in email sequences. This personal touch can strengthen your connection with subscribers.

Announcement Emails: When launching a new product, course, or event. You can include images from your branding shoot to bring a polished and professional look to the announcement.