Branding photography: How to Tailor Your Shoot

Canyon State: A Dental Business

Branding Photography can be utilized by an incredible amount of industries. Your branding shoot may differ due to the industry you are apart of as well. So, here at the Tara Dunn Photography blog, let’s go over some industries and what that branding shoot will focus on.

Real Estate

Key Focus for Branding Photography: Professionalism, trust, and local expertise.

Props and Setting: Real estate professionals thrive on connections with the local community, so consider shooting in well-known local spots or featuring iconic architecture. Additionally, office settings, homes, or properties they’re listing can serve as ideal backdrops. Use real estate signs, blueprints, or tablets as props to show a modern, connected realtor.

Wardrobe: Realtors should dress in professional, polished attire that reflects the market they serve. Business suits for high-end markets or smart casual for more approachable, family-focused areas work well. Branding Photography.

Shot Ideas: Action shots of realtors showing a home, interacting with clients, or discussing properties over coffee are great for storytelling. Individual portraits in front of a “Sold” sign or scenic property shots help establish authority and trust.

Style: Bright, clean images with a focus on open spaces and natural light. This reflects the inviting, approachable nature of real estate professionals while highlighting the properties.

Branding Photography for Coaches and Consultants

Branding Photography Key Focus : Authority, inspiration, and personal connection.

Props and Setting: Coaches and consultants work closely with individuals, helping them achieve personal or professional goals. Showcase this connection by using meeting rooms, office spaces, or even outdoor areas (especially for life coaches). Props like notebooks, laptops, whiteboards, or tools specific to the consultant’s niche help ground the scene. Arizona Branding Photography.

Wardrobe: Business casual works well for consultants, while personal coaches can opt for more relaxed, lifestyle-appropriate attire depending on their target audience.

Shot Ideas: Capture coaching moments, like one-on-one discussions, group coaching sessions, or the coach writing on a whiteboard. Solo shots should communicate confidence, expertise, and warmth.

Style: A mix of candid, action shots and professional headshots. Use warm lighting to convey approachability and a sense of motivation. Branding Photographer near me.

Brand Photos: Creative Entrepreneurs (Artists, Designers, Writers)

Key Focus: Calm, healing, and professionalism.

Props and Setting: Health and wellness professionals often work in soothing environments, like clinics, treatment rooms, or serene outdoor spaces. Props like essential oils, massage tables, or yoga mats help communicate their expertise.

Wardrobe: Clean, comfortable clothing that reflects the industry—whether that’s scrubs for medical professionals or light, breathable fabrics for yoga instructors. Photography.

Shot Ideas: Showcase the practitioner in action with a client, such as giving a massage, teaching a yoga class, or conducting a consultation. Solo shots in peaceful, natural environments also help convey calmness and care.

Style: Soft, natural lighting and muted, tranquil colors are ideal. Use compositions that emphasize relaxation and health.

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